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Nokia and T-Mobile deliver a leading entry-level Windows Phone experience to the nearly 150 million Americans still to make the transition to smartphones.
Bellevue, WA and Sunnyvale, CA USA - T-Mobile USA, Inc. and Nokia
today announced the upcoming availability of the Nokia Lumia 710, the
first Windows Phone from Nokia in the United States. Targeted at the
nearly 150 million Americans who haven't purchased their first
smartphones, the Nokia Lumia 710, capable of running on T-Mobile's 4G
network, delivers high-performance hardware, Nokia's best social and
Internet experience, and access to popular smartphone applications and
services from Windows Phone Marketplace.
Running on America's
Largest 4G Network(TM), the Nokia Lumia 710 benefits from the unique
people-first approach of Windows Phone, bringing together all
interactions with family and friends in People Hub. The Nokia Lumia 710
also provides one-click access to popular services, such as Netflix,
T-Mobile TV with mobile HD* and a leading mobile Web experience with
Internet Explorer® Mobile, Bing(TM) Search with voice activation and
Local Scout for locally relevant search results. The smartphone also
brings access to signature Nokia experiences, such as Nokia Drive for
voice-guided, turn-by-turn navigation and ESPN for exclusive sports
content.
"We're excited to team with Nokia in bringing its
first Windows Phone to the U.S. with the elegantly designed Nokia Lumia
710," said Cole Brodman, chief marketing officer, T-Mobile USA. "Windows
Phone offers a compelling mobile OS choice for people who want a
smartphone built around them, their family and friends. We expect it to
play a more prominent role in our lineup and marketing efforts in
2012."
Today, people are increasingly upgrading to smartphones,
and many are doing so for the first time. According to the NPD Group,
U.S. smartphone sales reached 59 percent in the third quarter 2011, an
increase of 13 percent since third quarter 2010. With an increasing
demand for smartphones, the Nokia Lumia 710 offers a compelling
experience aimed at addressing the needs of the nearly 150 million
people in the U.S. who have yet to upgrade to their first smartphones.
"Our
research shows nearly everybody in the U.S. wants a smartphone, but
many believe they can't afford it," Brodman said. "That's where T-Mobile
shines. Our Unlimited Value and Monthly4G plans make it more affordable
than ever to step up to mobile data on our 4G network."
"The
Nokia Lumia 710 is the perfect first-time smartphone: a well-designed
product that delivers the most compelling Windows Phone experience in
its price range and with access to great content and thousands of
applications," said Chris Weber, president, Nokia Americas. "This is the
perfect first Nokia Lumia experience and the start of our re-entry into
the U.S. smartphone market."
Available in a black or white
finish, the Nokia Lumia 710 features a 3.7-inch ClearBlack WVGA
scratch-resistant display for outstanding outdoor viewing and a Qualcomm
1.4 GHz Snapdragon(TM) processor providing speedy access to
entertainment and information on-the-go. It also features a 5-megapixel
camera with Nokia's leading camera technology, enabling people to take
pictures in almost any light condition and share on social networks in
seconds. With the most integrated work-life solution of any mobile
platform via the Windows Phone Office Hub and an interactive mobile
gaming experience via Xbox LIVE®, the Nokia Lumia 710 is the complete
all-round first-time smartphone experience.
Availability
The
Nokia Lumia 710 is expected to be available at T-Mobile retail stores,
select dealers and retailers nationwide, and online at
http://www.t-mobile.com starting Jan. 11. The Nokia Lumia 710 is
expected to cost USD 49.99 after a USD 50 mail-in-rebate card, with a
two-year service agreement and qualifying Classic voice and data plan.
For more information, visit http://www.t-mobile.com/lumia.
For more information on T-Mobile's Unlimited Value and Monthly4G plans, see: http://family.t-mobile.com/phone-plans.
